Datalands partnered with Lululemon Studio (FKA Mirror) to re-think and improve the in-product UI & UX for tracking workouts, progress and milestones.
As part of Mirror’s re-launch as a part of the Lululemon family, a new feature was designed—a wholistic approach to a traditional health score, known as Universal Health Score.
By combining workout stats from the Mirror app, smart watch tracking and user input, this new health score brings a level of transparency as well as accountability to the Mirror user.
We wanted to bring a sophistication and sense of joy to the data visualization and create dynamic micro-interactions where possible.
CREDITS:
MIRROR TEAM:
BRAND DIRECTOR: KEVIN TWOHY
UX DIRECTOR: Kaitlin Yapchaian
CREATIVE PRODUCER: ARI RALLIS
CREATIVE DIRECTION: DATALANDS - GAVIN POTENZA + LEANDRO CASTELAO
DATA VISUALIZATION / GRAPHIC DESIGN: DATALANDS - GAVIN POTENZA + LEANDRO CASTELAO + FRANCISCO ROCA
PROJECT MANAGER: ALLISON USAVAGE
MOTION DESIGN: FRANCISCO ROCA
